The only surf photography business in Scotland. I set up North Sea Surf Shots as an outlet for photographs I was taking from the water, selling prints to sea-loving locals and photo sessions to surfers. Its brand identity is always friendly and 'stoked', conveying a genuine love for the sea and local coastline.
Setting up involved creating an eCommerce website, creating imagery for the website and campaigns, and writing copy in line with the brand guidelines. The content strategy consisted of regularly posting images to social media to reach target customers, supported by blog posts and social media / email marketing campaigns.
North Sea Surf Shots has had coverage in regional press and surfing publications. It has grown an engaged social following and email list, and created a buzz around surfing in Scotland with surfers and non-surfers alike. It makes steady sales and contributes to Surfers Against Sewage, an environmental charity. Long may it continue!