North Sea Surf Shots

A surf photography business

See it in action:

The only surf photography business in Scotland. I set up North Sea Surf Shots as an outlet for photographs I was taking from the water, selling prints to sea-loving locals and photo sessions to surfers. Its brand identity is always friendly and 'stoked', conveying a genuine love for the sea and local coastline.

Setting up involved creating an eCommerce website, creating imagery for the website and campaigns, and writing copy in line with the brand guidelines. The content strategy consisted of regularly posting images to social media to reach target customers, supported by blog posts and social media / email marketing campaigns.

North Sea Surf Shots has had coverage in regional press and surfing publications. It has grown an engaged social following and email list, and created a buzz around surfing in Scotland with surfers and non-surfers alike. It makes steady sales and contributes to Surfers Against Sewage, an environmental charity. Long may it continue!

Homepage of North Sea Surf Shots' website. About Prints page of North Sea Surf Shots' website.

I used Squarespace to create an eCommerce website, and applied custom HTML5 and CSS3 to fine tune details. I researched and wrote targeted website copy and product descriptions, and created graphics and imagery using the Adobe Creative Suite.

Blog post from North Sea Surf Shots' website.

I wrote blog posts designed to be helpful and shareable for the target audience.

Video thumbnail for a video created to support a giveaway campaign.

I ran social media advertising and giveaway campaigns, making use of different media formats including video.

Newsletter Page for North Sea Surf Shots' website. An example email campaign sent to subscribers.

I created a content giveaway to grow North Sea Surf Shots’ email list. I created automated email marketing workflows using MailerLite and Mailchimp.

Gift Voucher in print for sale in the eCommerce shop. Flyer handed out to local surfers.

I designed and wrote copy for printed marketing material, including flyers and vouchers.

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